Centering Your Brand: A Workshop with Bliss Lau and Jasmine Takanikos
November 05, 2016 09:00am-November 06, 2016 04:30pm
Honolulu Museum of Art
Part of programming for the exhibition Hawai‘i in Design.
Centering Your Brand: Building you and your business within your community
Bliss Lau and Jasmine Takanikos
Nov 5 + 6 • 9am-4:30pm • Tuition: $75
Bliss Lau, noted jewelery designer and mentor from Creative Lab Hawaii Fashion Immersive, is joined by her Parsons School of Design colleague Jasmine Takanikos, to present a two-day intensive workshop that will cover design thinking, brand strategy, and integrated marketing. Targeted for working professionals who have an existing concept, business or brand in a creative industry. Students who seek to deepen their goals, voice, and expression will explore their unique vision through this interactive, hands-on workshop style course. Includes light morning refreshments and lunch.
This course is perfect if:
• You have begun developing a concept/brand and need further direction and tools to optimize it.
• You have taken a previous class with Bliss Lau or Jasmine Takanikos or been a part of the Creative Lab Hawaii Fashion Immersive.
You must receive approval from the instructors.
Please download and complete the application and email to both of these addresses: email@example.com, firstname.lastname@example.org.
Application deadline (extended): Nov 1
If you are accepted, you will receive an email notification and link to make payment.
Presented by the Department of Business, Economic Development & Tourism's Creative Industries Division and the Honolulu Museum of Art.
After seeing the homegrown talent on view in Hawai‘i in Design, Creative Industries approached the museum about holding a workshop that would help the designers included in the show take their works to the next level by building their capacity to scale their work beyond their current markets. In addition, DBEDT and HoMA are opening up the workshop to the public—people interested in the workshop can apply for up to 18 spots.
Exploration, Discovery & Vision
Does your vision match your potential outcome? Bliss and Jasmine will work through what you are building and determine the why alongside identifying the who you wish to engage.
Strategic Direction & Concept Development
Creativity needs a framework to activate and thrive. Bliss and Jasmine use a proven method that they have used in their teaching for the past seven years. You will be taken through a series of exercises to determine: Personal and Brand Positioning, Integrated Marketing Strategies, and Business Development.
Real Time Market Strategy & Launch
Bliss and Jasmine will provide each students with one-on-one consulting, ensuring they are positioned to move forward after the course with concrete direction.
ABOUT THE PRESENTERS
Bliss Lau’s visionary approach to jewelry design is intrinsically rooted in the concept of jewelry as a physical experience—inspired by sensuality and structure. Throughout the evolution of her work, Bliss has elegantly juxtaposed dichotomous relationships—bold and delicate, bound and free, organic and linear—and embraced the interplay between them to create both fluid and kinetic forms.
Raised in Honolulu and educated at Parsons School of Design, Lau is based in New York City where she frequently draws inspiration from such diverse sources as the bold writing of Anaïs Nin, the mathematically precise art of M.C. Escher and the elegant architecture of the Chrysler Building and Brooklyn Bridge.
Dedicated to supporting the next generation of designers, Bliss teaches workshops and classes throughout the world, including Centering Your Brand, a first-of-its-kind course at Parsons School of Design, created with co-teacher and brand strategist Jasmine Takanikos.
Jasmine Takanikos is the founder and CEO of Jasmine Takanikos Consulting Group, a firm providing integrated marketing, branding and business development strategies to consumer lifestyle companies throughout the world. Founded in 2007, JTCG has worked with established brands and small businesses in such areas as integrated marketing, strategic planning, business development, creative direction, media planning and buying, and digital strategy.
Takanikos is also the creator of Brand Human, a global workshop and lecture series centered around the importance of building lasting relationships with one’s core constituencies via social media. Through interactive analysis of social media, Takanikos aids in creating and cultivating online brand identities that synergistically align with clients’ offline objectives. This approach, which is integrated into many of Takanikos’ strategic campaigns, has become a sought-after tool and as a result, a Brand Human series has been created in partnership globally with Soho House.
Supporting her distinct business platform, Takanikos teaches Brand Strategy for Continuing Education at Parsons School of Design, and Brand Human at Pratt Institute.